As an experienced digital marketer, you may as well be staying updated on the latest digital marketing trends. These are important for professionals who want to continue to further improve their skills. Every year, there are many changes making an entrance into the world of digital marketing and thus, one needs a solid knowledge of the new and improved algorithms which is necessary if you want to come up with effective digital marketing campaigns which can attract more customers towards your products and services. In this article, we will talk about some digital marketing trends in 2022 so stay tuned!
1. Chatbots
The trend in digital marketing this year is chatbots, which use artificial intelligence to engage with customers through instant messaging. These chatbots are low-cost compared to having a team of live agents on hand. Smart businesses can utilize this technology by hosting customer service chats via the help center on their website – because even when they’re sleeping, customers are still looking for answers!
2. YouTube Shorts
Recently, YouTube launched another great feature known as “Shorts”. The idea is to create a clip that’s around 15 seconds in length. This type of short-form video is growing in popularity day by day. The best part is that this feature has been brought over from Instagram which was previously a standalone app and has since been acquired by Facebook. For others who are interested in making Shorts, they will have to wait until their channel grows to be eligible for it.
3. Voice Search Optimization
According to research, roughly half of the population of teens today engage in voice search while surfing the internet on a daily basis. With this information, we can confidently say that its use will be even more popular in the coming years and how beneficial it is for marketers to take advantage of it. Highlighting how you integrate voice search into your marketing efforts will provide great value to both potential investors and new customers alike. Registering with such sites as Google My Business Drive, Amazon Alexa, and Apple Siri if applicable to your business or industry is an absolutely critical aspect for achieving top-notch results.
4. AI in Marketing
According to the news, Artificial Intelligence is going to control several aspects of your life down the road. Therefore, we can say that big changes are going to take place in the future. Today, 6 out of 10 internet users interact with artificial intelligence chatbots in order to get answers to their queries on many apps and websites. This is a staggering amount considering earlier uses of agent technology rarely involved more than 5–10% of customers interacting with agents.
As a matter of fact, most of the content on social media platforms is categorized based on Artificial Intelligence (AI) to make sure users remain engaged. Therefore, it is a great idea to incorporate AI into your business. Long story short, these are some of the latest digital trends that you must be aware of if you are unaware of these stands or you may not be able to compete with your competitors. Therefore we suggest that you consider this article and update your skills accordingly.
