Territory mapping software lets sales leaders visualize a territory hierarchy. This prevents territorial disputes and helps sales reps be successful.
It can also help forecast market potential and adjust existing territories by incorporating demographic or firmographic data. Adding this information can help you find new opportunities aligned with your business goals.
Well-Balanced Territories
The best sales territory mapping software makes communicating each sales rep’s areas of responsibility easier. Each staffer can log in to view maps and overlays containing only the data about their role, minimizing confusion and eliminating miscommunication.
Territory mapping tools allow companies to maintain ideal-sized territories based on geographic, product, customer, or industry criteria. This way, you can be sure that each field rep has a balanced mix of accounts and prospects that will maximize revenue generation.
In addition to analyzing territory performance on a rep-by-rep basis, managers can evaluate team performances at a macro level. This can help them determine whether the company’s sales processes are why some teams perform well while others struggle.
By integrating demographic data into your sales territory process, you can provide valuable insights to your salespeople in the form of information they can use to improve their performance and drive more growth. Demographic data such as population density, income levels, minority populations, and other factors can help your sales teams make informed decisions to optimize their territories. This is especially helpful for newer sales team members, who may need to be more familiar with their current environments. The ability to analyze and identify potential weaknesses can also be an excellent motivating factor for a sales team, encouraging them to continue improving.
Optimized Routing
Territory mapping software is an intelligent tool that can incorporate significant sales and geographic data points to help you design territories that align with goals and optimize sales strategies. Whether you’re looking to create or change new environments, this type of data-driven process is the best way to ensure your sales team has enough prospects and accounts to meet quotas.
By using data-driven criteria to create and assign new territories, you can also better adapt your products and services to the local needs of your customers. This helps you innovate solutions that address problems or fulfill desires, which can lead to a competitive advantage over your rivals.
Once your sales teams have been assigned their territories, built-in routing tools can help them maximize productivity and reduce windshield time. By combining CRM data with geographic information, you can help your reps plan routes that prioritize visits to the highest-value prospects and customers while reducing unnecessary travel costs.
Communicating territories is also crucial to motivating your sales team. Sales territory mapping software makes this easy by allowing sales managers and their teams to log in and view maps of their responsibilities and boundaries, ensuring everyone is on the same page regarding divvying up leads and managing responsibilities. This also helps eliminate confusion and resentment when team members work outside their assigned territory.
Collaborative Teamwork
In addition to optimizing resource allocation and improving customer targeting, sales territory management can help your team be more collaborative. By empowering reps to create maps of their assigned customers, they can share them with other groups, creating opportunities for cross-selling and upselling that increase revenue.
Additionally, using a mapping tool that supports collaboration between reps and managers, you can ensure that your territories are well-balanced and aligned with business objectives. This can be especially important in light of unexpected changes to staff or market conditions that may require a quick shift in your sales territory map.
It is also possible to use territory management tools to evaluate sales performance on a team-by-team basis, making it easier to identify issues and spot areas for improvement. In particular, looking at strengths can reveal potential opportunities for future growth, while identifying weaknesses can help minimize any negative impact on your sales process.
Finally, utilizing a powerful and affordable mapping software like Maptive, you can quickly and easily create optimized sales territories for compactness and geographic contiguity. This can reduce operating costs by limiting driving time, enhancing your field coverage, and maximizing your revenue potential by ensuring that your sales teams cover their accounts efficiently and effectively.
Increased Revenue
With the right territory mapping software, you can easily assign sales territories to your team and monitor their performance. The tool will map your data against predefined boundaries like states, counties, zip codes, or regions to create well-balanced sales territories. This helps ensure your sales reps have a fair share of leads and avoids unnecessary redundancies in work efforts.
You can also use the territory management tool to forecast market potential for your existing territories. This can help you spot any new opportunities and identify imbalances in existing parts that need to be adjusted. Consider changes in customer spending habits, industry changes, new competitors in the area, and more to ensure you’re maximizing your sales territories’ potential.
Consider its user interface and feature set when looking for a territory mapping tool. You want to find a system that is easy for everyone on your team to learn and use while still being powerful enough to meet your territory management needs.
A good territory mapping tool will allow you to easily upload large data sets and manage your territories using a straightforward, intuitive interface. It will also give you options for custom metrics so you can tailor the tools to your specific business goals and requirements.
