Attracting top talent is essential for any organization that wants to grow, innovate, and stay ahead of the competition. As the war for talent rages on, large and small companies constantly search for new and creative ways to source qualified candidates and make a solid first impression. Beyond the standard career fair or job posting, what recruitment events can you organize to help desirable professionals discover your openings and become eager to learn more?
If you’re out of ideas, we have several recruitment and hiring event concepts designed to fill roles, promote your employer brand, and attract talented individuals who will take your business to the next level. Discover innovative approaches that give you the unique edge to appeal to top performers in your industry or field.
Find The Right Candidates Through Engaging Recruitment Events
If you want the best candidates to join your company, you don’t wait for them to come to you. Instead, host a recruitment and hiring event to narrow down individuals well-suited for a particular job position. If you don’t know where to start, below are carefully curated ideas to help you out:
Organize a Networking Event
Networking events are made for professionals with shared interests and skills. These are ideal for companies looking for top talents in the field and may want to apply for their open positions. It’s also designed for businesses not hiring at the moment but just looking to build their recruitment pipeline for future openings.
Some benefits of networking events for recruitment purposes:
- Meet potential candidates
- Establish relationships
- Face-to-face interactions
- Get fresh ideas for their businesses
Make sure to create a relaxed atmosphere for your event through eye-catching vinyl banners and posters. Furthermore, determine the event’s objective so you can produce a smooth-flowing program. You can also invite speakers, conduct workshops, or have breakout sessions to make the event more informative for candidates and business owners.
Evening Mixers
A casual evening mixer allows employers and candidates to know each other before they apply in a laid-back manner. The atmosphere is more relaxed so both sides can get past work conversations. Instead, the goal is for them to get to know one another more personally. If you host this kind of event, select a location everyone enjoys.
Some examples include:
- Bowling alleys
- Nightclubs or bars
- Themed restaurants
- Other fun event spaces
Hang Custom Banners for Business Events to mark the location and make it easier for attendees to find the venue. Encourage your employees to attend as well, as this can be a good opportunity for them to help with recruitment efforts.
By hosting a mixer, you’re letting candidates see your company culture and values in action. It’s also a chance for them to ask questions about the company and its open positions. It keeps the attention towards your brand while qualified talents are together in one place and enjoying themselves.
Career Fairs
Career fairs are still one of the most popular recruitment events for companies. They offer great opportunities for job seekers to meet multiple companies at once. At the same time, your company can take advantage of your competition’s networks and resources. The best part is that you and your team aren’t organizing the event!
One drawback is that standing out in a sea of competition can be difficult. Therefore, you have to get the most out of this event through the following:
- Freebies
- Famous ambassadors
- Business cards
- Quick and fun activities
- Handouts
School Campus Hiring Events
If you have many entry-level positions open now, you should consider visiting school campuses when they have hiring events. These are one-stop recruiting shops for companies who want to work with fresh graduates, especially those who have a high capacity for growth.
Some ideas to try during the event:
- Meet and greet with your employees
- Mock interviews
- Learning materials regarding your company
- Branded merchandise for giveaways
School campus hiring events are fantastic because you present your company to students, allowing them to gain basic knowledge regarding your work culture and environment. Once they’re ready, they will naturally gravitate towards you.
Target Recently Laid Off Individuals
Layoffs are unpleasant, and you can turn it around for those laid off by arranging an event that will turn them into prospects for openings in your company. Use social media to promote the event and target those who have recently lost their jobs.
All you need is to be wise with the words on your advertising materials, giving them hints that you’re looking at them to expand your workforce. You can even go as far as working with the HR of their previous company to refer them to you.
Panel Discussions
If you have thought leaders who can better communicate your company’s perspective and bring a fresh take on the industry, you can schedule them for a panel discussion. It’s the best way to highlight your company’s diverse specializations, raise credibility, and make talents want to work for you.
You can add a Question and Answer portion, which allows you to hear from various attendees. Based on their answers, you can have a good idea of the type of people who are interested in your company and have the expertise you want for your team. Invite them for an interview, and see where it goes.
Career Webinars
Webinars allow businesses to advertise to their audience live. It’s perfect for companies with tight budgets that want to reach many talents. Webinars are also great because they can be recorded and replayed later, meaning those who missed the live broadcast can still access valuable information.
Through career webinars, you can conveniently promote your company culture and values. Talk about topics that resonate with your target audience, such as career growth opportunities and employee benefits. You can also invite a guest speaker to add value and attract more attendees.
Find Your Candidate with Exciting Recruitment Events
Recruitment and hiring events are efficacious for businesses to meet skilled individuals, build relationships, and invite them to know about your company’s culture. Whether through evening mixers, career fairs, school campus hiring events, or career webinars, there are many concepts you can try that will benefit your company the most!
