User engagement is an essential aspect of any mobile app marketing strategy. But how can you boost it?
Fully engaged customers have a much lower churn rate than disengaged ones. They also spend up to 23% more than average customers. To attract and keep these valuable users, businesses must provide the best app experience possible.
Rewards for referring friends
Rewards for referring friends are an effective way to expand your customer base and encourage loyalty. The key is to set your app rewards program up scalable and sustainably. Incentives offering too much value at once can lead users to redeem their bonus points and defect from the app. Similarly, a low bonus amount can discourage participation and lead to sluggish growth.
Promoting your referral program is the first step in increasing app user retention. You can do this through push notifications, in-app messages, and social media campaigns. These messages should highlight your app’s features and incentivize new users to sign up. They should also communicate the terms and conditions of your program. In addition, your referral program should be easy to use, with simple language and precise call-to-action phrases.
Rewards for completing tasks
Users who see their progress in an app feel endowed with a sense of achievement and are more likely to continue their engagement. That is why gamification can effectively boost user engagement and customer loyalty. For example, the shared mobility app HumanForest rewards users who save CO2 by riding their e-bikes. It is an excellent way to engage users in the company’s mission and reduce their environmental footprint.
Another great way to increase app engagement is through personalized messaging. It can include push notifications, in-app stories, and newsfeed highlights triggered by user behavior. These messages can help you deliver important information, such as sales, new content, and receipts. However, sending these messages at the right time and in the most relevant channel is essential.
Finally, a good app design is crucial for boosting user engagement. You want to avoid creating a bloated or overly complicated app, which can cause frustration and make users abandon the app altogether. You also want to ensure the app is easy to use and provides a clear value proposition.
Lastly, automating as much of the process as possible would be best. It will make the experience more convenient for users and increase your customer support ROI.
Rewards for completing milestones
If you’re looking to boost user engagement, rewarding milestones is a great way. Milestone promotions let you reward users for reaching particular objectives, such as referring a certain number of friends or signing up for your email list. They also allow you to track entry growth and social engagement with real-time analytics. And they’re mobile optimized by default so that users can enter on the go.
Select the project and click “create milestone” to create a milestone. Enter a name for the milestone and a target date. Then, add work items to the milestone. Each work item has its status, which rolls up to generate the percentage complete for the milestone. You can also assign a color code to each milestone.
Rewarding desirable behavior may seem obvious, but many companies must do it effectively. For example, a credit card company offering a signup bonus won’t increase loyalty if the rewards don’t align with customers’ needs and preferences. Instead, it’s essential to consider the total value of a customer’s experience with your brand.
A tiered VIP rewards system is a great way to demonstrate your commitment to your top customers. By setting usage or spending goals for them and offering exclusive rewards, you can ensure your best users stick around. In addition, you can use birthday rewards to introduce new features and products to loyal users.
Rewards for completing goals
Rewarded monetization is essential for app developers looking to grow their user base and increase app monetization. By rewarding users for performing specific tasks, you can incentivize them to interact with your app more frequently and create a loyal following to drive sustainable monetization for your business.
Rewards can be offered in various ways, such as virtual currency or exclusive content. Personalized in-app messages can also be used to promote your loyalty and rewards program. For example, a message showcasing your points system can encourage customers to continue shopping. Or, a digital punch card can incentivize them to return for more seasonal drinks at your brick-and-mortar coffee shop.
You can also incentivize users to spread the word about your app by offering prizes for referring friends. This strategy leverages the network effect, which suggests that a product becomes more valuable with each additional user.
Ensuring that your app monetization incentives align with your customer’s needs and objectives is crucial. For instance, a fitness tracking app might provide users with a social feed to see their friends’ progress, which fulfills their need for growth and motivation. Similarly, a gamified tutorial can help users feel successful and engaged during onboarding.
