Starting an internet marketing campaign or even improving an existing one can be challenging, but it’s important to remember that you can succeed with the right internet ideas. The next question you need to answer is what should your insurance agency do for effective online marketing. Here are some of our top recommended choices!
Blogging
Blogging about general topics often means you’ll get lost in an endless sea of people publishing on the same stuff. That’s why it’s important to talk about specific things that are directly relevant to your industry. For example, if you’re in a trucking insurance agency this means talking about updates relating to the Commercial Safety Association, Department of Transportation regulations, fuel economics, fleet management, fuel theft, cargo theft, and so on. We want to encourage you to use videos alongside your blog posts as they can really help make your content more compelling and sticky (in other words – less likely for people to skip right over). It’s incredibly important that your website is mobile-friendly and easy to read with or without a mobile device.
Improve Your Google Ranking/Insurance Agency SEO
Search engine results in Google are like the holy grail of internet marketing. Getting on the first page is where it is, not the second or third. Once you decide to go into internet marketing, do not think that Facebook or Twitter will generate only traffic; instead, evaluate your online campaigns and see how they can help you improve your search engine rankings. Monitor your SEO progress for all of your online presence and review your website analytics so you can determine where most of your traffic originates from. Search engine ranking can be improved only by adopting organic link building methods.
Leverage Client Testimonials
Happy clients are crucial for any business. The best way to know what makes your loyal customers tick is to follow up with them via emails and surveys about why they choose to stick with your brand and their overall views about what you’re doing. As a general rule of thumb, focus on your target market rather than other people. You could post anonymous phone interviews online that may be helpful to people who need more insights related to the kind of products or services you offer by using keywords, i.e., wordpress theme development company so if someone else needs help getting started finding a WordPress theme design agency they can find you!
Use Online/Email Newsletters
E-newsletters serve as a way for companies to reach out to their customers. Many email newsletter product platforms create attractive, mobile-friendly templates when sending emails. You can always outsource this initiative to an agency that knows insurance campaign best practices, or you could simply hire a freelancer or creative consultant yourself. A great email marketing newsletter can significantly impact the overall success of your online marketing efforts.
Use LinkedIn To its Full Potential
If you’re an insurance agency, LinkedIn is the place to be. A well-presented company page will help attract new clients and spread your branding. To create an effective page that will appear among search results, one must ensure their policy and write relevant posts. Joining groups is also beneficial here because you can interact with other business owners you know.
Maximize Social Media
Being social is important for any agency, and having a strong presence on all the major social media platforms will be advantageous in many ways. Establishing your brand via social media allows you to connect with others in your industry and give prospective clients a look into how you operate, how affordable your services are, and what your success rates are like. Social media also offers many advertising opportunities which can help you advertise certain features of your firm and ultimately connect with potential customers who could help you greatly.
Agencies need to be ready to handle all possible things in their business. By outsourcing to a marketing firm, they can be sure that they can handle all the needs necessary to keep their business moving.
