What is Web Promotion ?
Introduction
website promotion efforts by listing your site at the most popular Internet directories. Because they can send you substantial amounts of traffic and affect your ranking in various search engines, it is wise to make sure that your site is present in all of the major directories before doing anything else.
How to Work out Web Promotion
1. Search Engines
Now that your site has been included in ODP, Yahoo and Looksmart, you should already be receiving clearly more traffic than before. The next task is to get to know search engines and use them to bring even more people to your pages. Because you have completed phase one, you have established a good foundation for making your site perform well in the search engines.
2. Submit Your Site at Yahoo! (& DMOZ)!
Both Yahoo!, Zeal and the Open Directory Project (DMOZ) are search directories that are edited by real people (on Zeal, *you* are the real person!). As such, you must follow the submission guidelines of these sites exactly, or your site will not succeed in getting listed.
3. Swap Links with other Sites
To swap links, do the following:
- - Identify sites with similar content to yours;
- - Get in touch with the site's webmaster (use their name)
- - Politely ask for a reciprocal link, then create a "Links" section on your site and put the links there.
4. Join free banner exchange program
Place a banner ad. (or text ad.) on your site and other sites will place your ad. on theirs in return. It's a great way to get your site noticed, and there are many free banner exchange programs to choose from.
A listing on Yahoo! is useful as it's still one of the busiest sites on the web, and DMOZ helps your chances of a good listing on Google.
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